CERTIFICATION GOOGLE GOOGLE-ADS-VIDEO EXAM | TEST GOOGLE-ADS-VIDEO DUMPS

Certification Google Google-Ads-Video Exam | Test Google-Ads-Video Dumps

Certification Google Google-Ads-Video Exam | Test Google-Ads-Video Dumps

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Tags: Certification Google-Ads-Video Exam, Test Google-Ads-Video Dumps, Latest Google-Ads-Video Dumps Free, Google-Ads-Video Test Objectives Pdf, Google-Ads-Video Latest Braindumps Ebook

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Google Google-Ads-Video Exam Syllabus Topics:

TopicDetails
Topic 1
  • Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 2
  • Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 3
  • Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 4
  • How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.
Topic 5
  • Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.
Topic 6
  • Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 7
  • Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 8
  • Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 9
  • Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.
Topic 10
  • Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 11
  • Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 12
  • Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Topic 13
  • Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 14
  • Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 15
  • Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.
Topic 16
  • Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.

>> Certification Google Google-Ads-Video Exam <<

Google-Ads-Video Dumps Materials & Google-Ads-Video Exam Braindumps & Google-Ads-Video Real Questions

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Google Ads Video Professional Assessment Exam Sample Questions (Q50-Q55):

NEW QUESTION # 50
What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

  • A. You should use Active View, which is accessible by adding appropriate columns to statistic tables.
  • B. You should use Unique Reach and Frequency, which is accessible by contacting your Google team.
  • C. You should use Active View, which is accessible only by contacting your Google team.
  • D. You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic.

Answer: A

Explanation:
B: You should use Active View, which is accessible by adding appropriate columns to statistic tables.
Active View measures viewability, which is the share of impressions that were actually seen by users.
It provides insights into whether your ads had a chance to be seen.
Unique Reach and Frequency measures the number of unique users reached and how often they saw your ads.


NEW QUESTION # 51
A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?

  • A. Use bumper ads on competitive video content.
  • B. Select the best creative asset and run a single ad.
  • C. Use video ad sequencing and target CPM bidding.
  • D. Use masthead ads for a major sales promotion.

Answer: C

Explanation:
B: Use video ad sequencing and target CPM bidding:Video ad sequencing allows you to tell a story across multiple video ads, guiding users through a narrative and increasing engagement.
Target CPM (tCPM) bidding optimizes your bids to show your ads to as many relevant people as possible within your target cost per thousand impressions.
Combining these strategies maximizes reach and interest by presenting a coherent story to a broad audience.
Option A is incorrect because using one asset limits reach and engagement. Option C and D are incorrect because masthead ads are expensive and best for large scale awareness, and bumper ads are too short to grow interest.


NEW QUESTION # 52
What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?

  • A. Customer Match
  • B. Life Events
  • C. Custom Audiences
  • D. Affinity Audiences

Answer: C

Explanation:
A: Custom Audiences:
Custom Audiences allow you to target users based on their specific interests and search activity.
This is ideal for reaching advanced musicians by targeting relevant keywords and websites.
The other options are broader targeting solutions.


NEW QUESTION # 53
Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?

  • A. You should use cost-per-view bidding
  • B. You should use cost-per-action bidding
  • C. You should use cost-per-click bidding
  • D. You should use Maximize Conversions bidding

Answer: A

Explanation:
B: You should use cost-per-view bidding.
Cost-per-view (CPV) bidding allows you to pay only when a user watches your video ad for a certain duration (e.g., 30 seconds) or interacts with it.
This is ideal for consideration campaigns where engagement is key.
The other bidding strategies are not designed for paying only for video views.


NEW QUESTION # 54
A florist chain is looking to generate as much awareness as they can before their special roses go into bloom.
They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using
"Brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and why?

  • A. 'Daily,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
  • B. 'Campaign total,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
  • C. 'Campaign total,' because Google Ads will spend their total budget faster than daily will.
  • D. 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will.

Answer: D

Explanation:
B: 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will:Using a daily budget allows Google Ads to spend your budget more aggressively each day, maximizing impressions within the limited timeframe.
A campaign total budget will try to distribute the budget evenly, which is not ideal for a short, high-impact campaign.


NEW QUESTION # 55
......

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