MARKETING-CLOUD-PERSONALIZATION RELIABLE EXAM LABS | MARKETING-CLOUD-PERSONALIZATION VALID DUMPS QUESTIONS

Marketing-Cloud-Personalization Reliable Exam Labs | Marketing-Cloud-Personalization Valid Dumps Questions

Marketing-Cloud-Personalization Reliable Exam Labs | Marketing-Cloud-Personalization Valid Dumps Questions

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Salesforce Marketing-Cloud-Personalization: Marketing Cloud Personalization Accredited Professional Exam is designed for individuals who want to demonstrate their expertise in Marketing Cloud Personalization. Marketing Cloud Personalization Accredited Professional Exam certification exam is designed to test your knowledge and skills in personalizing customer experiences, creating personalized journeys, and optimizing marketing campaigns using Salesforce Marketing Cloud.

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Marketing-Cloud-Personalization Valid Dumps Questions, Marketing-Cloud-Personalization Latest Braindumps

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q14-Q19):

NEW QUESTION # 14
Which three components of a recipe are optional when configuring a new algorithm?

  • A. Variation
  • B. Exclusions
  • C. Ingredients
  • D. Decisions
  • E. Boosters

Answer: A,B,E

Explanation:
When configuring a new recipe algorithm, the following components are optional:
* Boosters (Answer D):
* Allows prioritizing specific items based on business goals, such as promoting higher-margin products.
* Exclusions (Answer E):
* Filters out certain items or categories from being recommended.
* Variation (Answer C):
* Enables A/B testing by creating multiple variations of a recipe to optimize performance.
References:
* Salesforce Interaction Studio Documentation - Recipe Configuration


NEW QUESTION # 15
What three features are used to support mobile web personalization?

  • A. SiteMap
  • B. Web SDK
  • C. Mobile Data Campaign
  • D. Templates
  • E. Mobile SDK

Answer: A,B,D

Explanation:
InSalesforce Marketing Cloud Personalization(formerly Interaction Studio), delivering personalization on mobile web(i.e., when users visit your website on a mobile device browser) relies on several configuration and implementation features. The three core features from the listed options are:
* SiteMap (A)
* Web SDK (B)
* Templates (E)
Below is an overview of how each relates tomobile web personalization:
1. SiteMap (A)
* What It Does
* In Marketing Cloud Personalization, you can configure a "SiteMap" that helps define the structure and pages of your website for the personalization engine. Think of it as an organized reference of your web pages so that Personalization can identify which page a visitor is on, where to track events, and how to contextualize those events (e.g., category pages, detail pages).
* Why It Matters for Mobile Web
* Whether a visitor is on a desktop browser or a mobile browser, the site structure remains consistent. A properSiteMaphelps the platform accurately track and classify visits, clicks, and other interactions on mobile web pages.
* Salesforce Reference
* Salesforce Help:Define Your SiteMap
* Explains how to set up a sitemap for capturing site structure, which is essential for correct data capture on both desktop and mobile.
2. Web SDK (B)
* What It Does
* TheWeb SDKis the JavaScript snippet (sometimes called the "Collect Code" or "Tag") embedded in your web pages. It captures real-time behavioral data (page views, clicks, cart events, etc.) and sends it to the Personalization platform.
* Why It Matters for Mobile Web
* Mobile webis simply your website viewed on a smaller screen. TheWeb SDKtracks user interactions the same way-no separate "mobile-specific" code is required for responsive sites.
* By including the Web SDK on all mobile-responsive pages, you collect the necessary data for real-time personalization (recommendations, campaigns, etc.).
* Salesforce Reference
* Salesforce Help:Personalization Web SDK
* Details how to implement and configure the snippet to track user behavior across different devices and screen sizes.
3. Templates (E)
* What They Are
* Templatesin Personalization define how personalized experiences (like banners, pop-ups, product recommendation carousels) look and behave when rendered on your website.
* They can be configured to be responsive, ensuring they display properly on different screen resolutions, including mobile phones and tablets.
* Why They Matter for Mobile Web
* By designing responsive or mobile-friendly templates, you ensure that any personalized content or recommendation component displays seamlessly on a mobile browser.
* Templates also allow you to fine-tune styling, layout, and logic specifically for smaller screens.
* Salesforce Reference
* Salesforce Help:Templates Overview
* Shows how to create and manage templates for both desktop and mobilepresentation.
Why Not the Other Options?
* C. Mobile SDK
* TheMobile SDKis used fornative mobile apppersonalization (iOS and Android apps), not for websites viewed on a mobile device's browser. For "mobile web," you still rely on theWeb SDK.
* D. Mobile Data Campaign
* Typically relates to push notifications or SMS campaigns in other parts of Salesforce Marketing Cloud (e.g., MobilePush, MobileConnect). These are not directly used foron-sitemobile web personalization.


NEW QUESTION # 16
What two fields can a web developer specify for defining a Content Zone?
Choose 2 answers

  • A. The associated page type
  • B. The CSS selector of the DOM element.
  • C. The dimensions of the Content Zone.
  • D. The name of the Content Zone.

Answer: B,D

Explanation:
* The CSS selector of the DOM element (Answer A):
* Identifies the exact HTML element on the page where the content will render.
* The name of the Content Zone (Answer D):
* Provides a unique identifier for the zone, used in campaign setup and tracking.
References:
* Salesforce Marketing Cloud Documentation - Defining Content Zones


NEW QUESTION # 17
How does IS define web template?

  • A. A repeatable framework used to create a web campaign
  • B. The events and behavior of what will be captured on the websites
  • C. An area on your site that a developer has configured.
  • D. A google Chrome Extension

Answer: A

Explanation:
InInteraction Studio (IS), a web template is defined as:
* A reusable framework that simplifies the creation of web campaigns.
* Developers design web templates to include configurable elements such as layout, dynamic content rules, and styling, which marketers can use to personalize experiences without requiring extensive coding.
References:
* Salesforce Interaction Studio Documentation - Web Templates


NEW QUESTION # 18
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

  • A. The option to include built-in fields on a segment export
  • B. The option to exclude anonymous fields on a segment export
  • C. The option to include all custom fields on a segment export
  • D. The option to send segment data to Marketing Cloud

Answer: C


NEW QUESTION # 19
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